Source Tracking & Real-Time Routing
Create and manage lead sources for your campaigns with dedicated DIDs, real-time agent availability, and automatic cost tracking. Source DIDs — Assign a unique phone number to each lead source (affiliate, publisher, web form, etc.) so every inbound call is automatically attributed Ping/Post Routing — Query agent availability in real-time before transferring a call, ensuring leads only route when agents are ready to take them Source Metrics — Track cost-per-lead (CPL) per source and automatically calculate cost-per-acquisition (CPA) broken down by source, campaign, and agent Performance Visibility — See which sources drive the highest conversion rates and lowest CPA across your campaigns
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