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Source Tracking & Real-Time Routing

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JO
Jacob OwensTEAM2d ago

Create and manage lead sources for your campaigns with dedicated DIDs, real-time agent availability, and automatic cost tracking. - **Source DIDs** — Assign a unique phone number to each lead source (affiliate, publisher, web form, etc.) so every inbound call is automatically attributed - **Ping/Post Routing** — Query agent availability in real-time before transferring a call, ensuring leads only route when agents are ready to take them - **Source Metrics** — Track cost-per-lead (CPL) per source and automatically calculate cost-per-acquisition (CPA) broken down by source, campaign, and agent - **Performance Visibility** — See which sources drive the highest conversion rates and lowest CPA across your campaigns

Activity

JO
Jacob OwensTEAMmoved this from Under ReviewIn Progress
Apr 15
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Create and manage lead sources for your campaigns with dedicated DIDs, real-time agent availability, and automatic cost tracking.

  • Source DIDs — Assign a unique phone number to each lead source (affiliate, publisher, web form, etc.) so every inbound call is automatically attributed
  • Ping/Post Routing — Query agent availability in real-time before transferring a call, ensuring leads only route when agents are ready to take them
  • Source Metrics — Track cost-per-lead (CPL) per source and automatically calculate cost-per-acquisition (CPA) broken down by source, campaign, and agent
  • Performance Visibility — See which sources drive the highest conversion rates and lowest CPA across your campaigns