# Launch Your First Campaign (/docs/guides/getting-set-up/launch-your-first-campaign) Campaigns are how Cora and her AI teammates reach out to your members for you: welcome calls, effective date check-ins, payment reminders, plan reviews, and a lot more. You can start from a template in the [Template Library](/docs/guides/template-library), so you're never building one from a blank page. For your first one, we recommend **Welcome Calls**. It's a quick thank-you text the day after a member enrolls, then one friendly call the day after that. Members are paying the most attention in their first 30 days, and a good welcome goes a long way toward keeping them. This page is the quick version. For every detail (and every gotcha), see [Create a Campaign from a Template](/docs/guides/template-library/create-a-campaign-from-a-template). Steps to Launch Your First Campaign [#steps-to-launch-your-first-campaign] Open the template picker [#open-the-template-picker] Go to [Campaigns](https://app.carecycle.ai/campaigns), click **New Campaign**, enter a name, and choose **Voice AI > Create from template**. Pick Welcome Calls [#pick-welcome-calls] Templates are grouped by line of business across the top. Find **MA Welcome Calls** under **Medicare** (or **ACA Welcome Calls** under **ACA**) and click it. The right side shows a preview: an **Example conversation**, the **Automations created with this campaign**, and the **Required customer data** (members missing those fields get skipped). Click **Create Campaign**. Want a few campaigns at once? You can select more than one card, and the button changes to something like **Create 3 Campaigns**. Use **Start with Assembly** to discover and construct a custom draft instead. Define your audience [#define-your-audience] In **Configuration > Enrollment Automations**, review the event/date anchor and conditions. For example, you might enroll recently enrolled members, subject to the policy-status and date rules your team confirms. Publishing does not automatically backfill existing customers. Review the script [#review-the-script] Open the **Assembly** tab and ask careCycle to walk you through the call. If you want it to sound more like your agency, just tell it. See [Edit Your AI with Assembly](/docs/guides/campaign-toolkit/employees), or read the [Welcome Calls brief](/docs/guides/template-library/medicare/welcome-calls) to see exactly what it says. Human scripts belong to routing groups and are configured separately. Set your escalations [#set-your-escalations] In **Configuration > Scenarios & escalations**, point each one somewhere: Transfer Call rows need a routing group, Book Appointment rows need a calendar, and Log Inquiry needs nothing. The campaign won't activate until every transfer and booking row is set. Review daytime and after-hours behavior. See [Escalations](/docs/guides/campaign-toolkit/assistant-behaviors). Glance at the cadence [#glance-at-the-cadence] **Configuration > Outreach** contains the Pulse cadence of calls and texts, which comes ready to go with the template. Look it over and change anything you want in the full-screen editor. Save draft and Publish are separate actions. If it sends texts, make sure your [SMS registration](/docs/guides/stay-compliant/sms-and-rcs-registration) is done. Check who gets in [#check-who-gets-in] Open **Configuration > Enrollment Automations**. This part depends on which one you picked: * **MA Welcome Calls** comes with an automation that adds members **1 day after their enrollment date** (with a policy status filter, so cancelled policies don't get a welcome). It checks once a night and doesn't go back for people whose date already passed. * **ACA Welcome Calls** comes with an automation that adds members **1 day after their enrollment date**, skipping cancelled policies. It also checks once a night and doesn't go back for people whose date already passed. Either way, you can add people yourself from the **Customers** page with **Add to campaign**. See [Add Customers to a Campaign](/docs/guides/campaign-toolkit/add-customers-to-a-campaign). Test it [#test-it] On the **Overview** tab, use **Test this Campaign** to talk to the AI in your browser or have it call your phone. See [Test Your Campaign](/docs/guides/getting-set-up/test-your-campaign). Activate [#activate] Save configuration, publish the reviewed Pulse draft, and check calling numbers, AI dispositions, employee coverage, and delivery prerequisites. On the **Overview** tab, open the status menu, click **Activate**, and confirm with **Yes, activate campaign**. See [How Campaigns Run](/docs/guides/concepts/how-campaigns-run) for what happens next. Enrollment enablement remains a separate action. A new campaign starts as a **Draft**, but its automation is switched on right away. If the automation adds someone before you activate, their first call or text gets dropped and they're marked **Skipped**. So finish setup and activate quickly, or switch the automation off in **Configuration > Enrollment Automations** until you're ready. {/* video: campaign-creation-flow.mp4 - Full campaign creation flow, including template selection, automations, script review, cadence settings, and activation. */} Before your first campaign goes live, have your careCycle representative look it over. They'll walk through who it adds and the cadence with you so it fits your book. Related [#related] The full, detailed setup guide. Every template, with a brief for each. What to turn on after Welcome Calls. Compare Voice AI, Inbound Agent Queue, and Outbound Agent Queue setup. Learn how campaigns, automations, and Pulse work together. Configure call nodes, waits, loops, SMS, and disposition logic. Decide how Cora escalates common member scenarios.